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Fractional Chief Brand Officer for Female Founders

BUILDING THE HOUSEHOLD NAMES OF TOMORROW

You’ve built something real. Your instincts are sharp, your vision is clear, and your business has the kind of momentum that turns heads. The only thing not keeping pace? Your brand.

MCLEOD CARUSO Creative exists for founders at exactly this moment, when the gap between where your brand is and where your business is going is no longer something you can afford to ignore.

the work

Agency Services

What is a Fractional Chief Brand Officer?

Dedicated executive brand leadership, without the full-time hire.
A fractional Chief Brand Officer is the custodian and champion of your brand, and its fiercest advocate. She guides its strategic development and innovation, keeps it consistent across every touchpoint from content and PR to marketing channels and customer experience, and uses clear communication and data analysis so the brand you are building is the one the world actually sees.

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Brand strategy that drives efficient growth. Positioning, messaging and brand architecture tied directly to your business goals.
An advocate at the leadership table. Partnering with you and your executive team on the launches, expansions and decisions that shape the company.
Creative direction across every touchpoint. Making sure your website, packaging, content and campaigns all tell one consistent, recognizable story that builds equity over time.
Clear measures of success. Defining the KPIs that matter and reporting on performance in plain language.
The right channels, chosen with purpose. Putting your time and budget where they will actually move the business.
A team built to carry the brand. Hiring, onboarding and mentoring marketing talent, so your brand never depends on any one person.
Partners who stay on-brand. Liaison with agencies, freelancers and vendors so every deliverable reflects who you are.

Work with us - Fractional CBO Application

For growth-stage companies who need senior brand leadership without a full-time hire. Strategic, ongoing, and built for female founders who want someone at the table who shows up like a partner, not a vendor.

Monthly retainers begin at $7,500/month and include options for fixed-term projects.

Tell us about your brand and receive a pricing schedule.

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Custom Brand Development

For founders ready to build a brand that functions as a genuine business asset. Strategy, visual identity, and market positioning, delivered at an executive level, with the personal attention of a boutique agency.

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VIP Brand Intensive

For the founder who needs clarity fast. A focused, high-impact day that produces a strategic brand foundation you can build from immediately, and feel proud of by end of day.

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Join our 2027 Founder Mastermind RetreaT

2-Night Retreat | Spring 2027 | Galveston, TX
Think of this as a gathering of your business and brand coven. A group of aligned, powerful women pooling our knowledge, experience, network and resources to help each other build successful and fulfilling lives.
Get Details & Join the Waitlist

Become an unforgettable brand.

services for BRILLIANT BRANDS

FOUNDER MINDSET

The most underestimated business asset of this decade. Leading-edge science applied to brand strategy so the way you think about your business matches the brand you’re building.

GTM
STRATEGY

Strategy is the reason some brands become category leaders and others stay invisible. A strategic brand and marketing plan replaces the guesswork and gives every decision a true north star.

HUMAN
design

In a world where anyone can generate a logo, the brands that stop the scroll are the ones built with genuine aesthetic intelligence that effortlessly aligns with smart strategy.

Start here!

3 STEPS to brilliant business

you need time, clarity and truth to build a brilliant business.

The studio behind the brand

MCLEOD CARUSO Creative is a boutique brand strategy and design studio based in Houston, Texas. Led by Creative Director and Brand Strategist Christina McLeod Caruso, the studio works with a small number of growth-stage founders each year, delivering the kind of senior-level strategic thinking and aesthetic excellence that most founders have to choose between.

A word from

CHRISTINA,

I built this agency on a simple belief: women building serious businesses deserve a strategic partner who understands the full picture of their lives, not just their marketing plan. The most ambitious founders I know are also mothers, caregivers, and humans with full lives outside their businesses.

Women bring something to business that no MBA program teaches and no algorithm replicates. The brands that reflect that are the brands people are loyal to for life.

I’m Christina McLeod Caruso, brand strategist, creative director, and the person your brand has been waiting for.

IN THEIR WORDS

what clients say

I've had the pleasure of working with Christina for several years now. From the get-go, Christina has brought a level of creativity and professionalism to the table that is truly unmatched. Every design and branding piece she has crafted for me, including my logo, has not only met but exceeded my expectations. Christina played a pivotal role in rebranding my business, even helping me come up with a new name that perfectly encapsulates the essence of my brand. Her dedication, attention to detail, and creative approach have significantly contributed to my brand's success. I cannot recommend her highly enough to anyone looking for exceptional brand strategy and design work!

Christina was such a pleasure to work with! Her design was absolutely beautiful and exactly what I had envisioned but better! She was patient and so sweet in response to my sometimes lengthy, OCD messages and brought great ideas to the table to further my vision. Her talent, care, attention to detail and professionalism truly set her apart. Looking forward to working together again!

Christina is the most organized person I have ever met. She truly understood our needs. We used all of her suggestions and could not have been happier with the outcome. We cannot thank her enough for all that she did.”

“I could not be more pleased with McLeod Caruso! Throughout the design process, Christina was patient, kind and delivered an exquisite custom design I love.”