Description

 

 

CMO Package – C-Suite 12-Month Marketing Plan

The C-Suite 12-Month Marketing Plan is the most comprehensive, forward-looking strategy we offer. This is where brands stop guessing, stop reacting, and finally operate with the clarity and precision of a world-class marketing department.

Over twelve months, we architect the full blueprint for your brand’s growth: your positioning, your messaging, your campaigns, your content ecosystem, your retail or distribution plans, your visibility strategy, and the systems that support it all. No templates. No recycled ideas. Everything is custom-built around your goals, your audience, and the future you’re stepping into.

This plan is ideal for founder-led, family-owned, and women-owned brands moving from “busy and fragmented” to “strategic and unstoppable.”

 

Our Approach

Strategic Foundation
We clarify your positioning, refine your messaging, and establish the brand narrative your business will grow from.

Executive-Level Collaboration
Work directly with Christina as your fractional Chief Brand & Marketing Officer and Courtney as your Director of Brand Experience and Client Grown, ensuring your decisions, direction, and priorities stay aligned with long-term growth.

12-Month Roadmap
Your customized marketing plan outlines exactly what to do now, what to build next, and what to scale in the year ahead—so your team knows how to execute with confidence.

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What’s Included

Brand Strategy + Positioning

• Full brand audit

• Niche analysis + white-space opportunities

• Updated brand positioning + mission

• Refined brand messaging foundation

C-Suite Level Marketing Strategy

• 12-month marketing roadmap

• Tiered visibility strategy (earned, owned, paid, partnership)

• Story-driven content themes

• Seasonal + evergreen campaign outlines

• Email + social marketing direction

• PR angles + partnership opportunities

• Sales + monetization strategy recommendations

Market & Growth Intelligence

• Competitor audit

• Customer personas + behavior insights

• SWOT analysis

• Growth opportunities + strategic recommendations

Creative Direction

• Brand storytelling framework

• Updated visual direction recommendations (if needed)

• Photography + video content guidance for marketing execution

Executive Support

• 1:1 strategy sessions with Christina

• Alignment calls to refine direction

• Custom recommendations tailored to your team, budget, and goals

Custom Quotes Provided
Every brand operates at a different scale. Your plan and investment will reflect your specific goals and the level of strategic depth required.

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Next Steps

Ready to lead your brand with clarity and confidence for the next 12 months?
Schedule a complimentary consultation or email us for a custom quote.
Packages begin at $25,225.